Carl Hsu

徐凰耕 Carl Hsu | 實戰型創業導師

Battle-Tested Entrepreneurship Mentor

​

徐凰耕（Carl Hsu）是美商Sunlite Industrial Corp. 執行長，也是從真實市場廝殺中走出的實戰型創業導師。畢業於美國南加州大學材料系研究所，早年任職專利工程師，累積對技術、產品與創新的深度理解。2014 年因家族事業陷入危機而投身經營，他親身經歷通路失靈、資金斷裂與高度競爭，逐步形成「不與巨頭正面衝突、精準切入市場痛點」的創業策略。

​

2019 年他創立 Catiga 計算機品牌，從產品設計、使用體驗到電商通路全面翻新，三年內登上 Amazon 銷售榜、累積百萬銷量；同時打造 Sunlite Sports 水上健身產品線，於 Amazon、Walmart 奪冠並榮獲品牌金舶獎。

​​

徵求 Mentee 類型

Carl 長期投入青年培育與僑界組織，深信創業不是運氣，而是判斷力、耐力與選擇的累積。他期望以自身走過低谷與翻身的經驗，Mentor 有志創業的年輕朋友，少走冤枉路，把力氣用在真正能放大的地方。

Entrepreneurship is not luck.
It is judgment, endurance, and strategic choice.

​

Carl Hsu is the CEO of Sunlite Industrial Corp. — a leader forged not in theory, but in real market battles. A graduate of the materials science program at the University of Southern California, Carl began his career as a patent engineer, building deep expertise in technology, product innovation, and intellectual property.

​

In 2014, when his family business faced severe crisis — channel breakdowns, cash flow disruption, and intense competition — he stepped in. Through hardship, he developed a core strategy:

👉 Never compete head-on with giants.
👉 Identify overlooked pain points.
👉 Enter with precision.

​

In 2019, he founded the Catiga calculator brand, redesigning product experience and rebuilding e-commerce channels from the ground up. Within three years, Catiga climbed Amazon bestseller rankings and surpassed one million units sold. He also built Sunlite Sports’ aquatic fitness product line — reaching #1 rankings on Amazon and Walmart, and earning major brand recognition.

​

💡 Who should apply?

Carl is looking for mentees who:

• Aspire to start a business or scale an existing one
• Want real-world entrepreneurial strategy — not textbook theory
• Are willing to endure uncertainty and make disciplined decisions
• Want to avoid costly mistakes and focus energy where it compounds

​

Having walked through business collapse and revival himself, Carl mentors young founders to think sharper, move smarter, and build with long-term positioning.

​

✨ Compete intelligently.
✨ Build resilience.
✨ Scale with strategy.