陳璽文 Hsi Wen Chen｜成長行銷與全球職涯導師

Growth Marketing & Global Career Mentor

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陳璽文（Hsi Wen Chen）深耕市場行銷、數位轉型與全球電商策略，擁有 MBA 與超過 15 年的國際實務經驗，是一位能同時連結策略思維與執行成果的行銷專家。現任 amaran 的 Growth Marketing Director，他負責品牌在北美與全球市場的成長策略與落地執行，涵蓋數位通路、電商平台、網站優化、用戶生命週期經營，以及創作者導向的行銷活動，持續打造可衡量、可複製的成長引擎，直接對齊營運成果。

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在加入消費性電子品牌之前，陳璽文曾於 Philip Morris International 領導全球 CRM、會員忠誠計畫與數位轉型專案，長期在高度矩陣式的跨國組織中推動變革。他熟悉複雜組織的決策邏輯與跨文化協作方式，擅長在不確定的環境中建立結構，並在兼顧營運效率與財務紀律的前提下，穩定交付具體成果。對希望理解「策略如何真正轉化為成長結果」的人而言，他能提供高度實務且可落地的視角。

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徵求 Mentee 類型

陳璽文特別希望陪伴正準備進入或已身處美國職場的國際學生與台灣專業人士、職涯 0–10 年、希望在行銷、Growth、數位或電商領域累積關鍵實力的人才，以及正在亞洲與美國職場之間轉換、適應跨文化工作期待的專業工作者。他也樂於支持即將升級為資深 Individual Contributor 或第一次帶人的新手主管，協助他們在全球組織中建立清楚定位，並將專業能力轉化為長期可持續的職涯成長。

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Growth is not a tactic.
It is a system.

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Hsi Wen Chen is a growth marketing leader with an MBA and 15+ years of international experience across marketing strategy, digital transformation, and global e-commerce.

He currently serves as Growth Marketing Director at amaran, leading North America and global growth strategy. His scope spans digital channels, e-commerce platforms, website optimization, lifecycle marketing, and creator-driven campaigns — building measurable, repeatable growth engines directly tied to business performance.

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Before entering the consumer electronics space, he led global CRM, loyalty programs, and digital transformation initiatives at Philip Morris International, driving change within complex, matrixed multinational organizations.

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He understands:
• How strategy turns into measurable growth
• How to operate inside global corporate structures
• How to build clarity amid uncertainty
• How to balance speed, operational discipline, and financial accountability

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💡 Who should apply?

Hsi Wen is especially excited to mentor:

• International students or Taiwanese professionals entering the U.S. market
• Early-career (0–10 years) talents in marketing, growth, digital, or e-commerce
• Professionals transitioning between Asia and the U.S. workplace cultures
• Senior ICs preparing for greater scope
• First-time managers learning to lead in global organizations

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He helps mentees move beyond “doing marketing” toward understanding how their work drives sustainable business growth — and how to position themselves for long-term global careers.

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✨ Build skills that scale.
✨ Think globally.
✨ Turn strategy into measurable impact.

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LinkedIn: https://www.linkedin.com/in/hsiwenchen