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Isabelle Chiang
江怡賢 Isabelle Chiang｜數據驅動行銷導師
Data-Driven Marketing Mentor
Isabelle 現任 NBCUniversal Audience Strategy Senior Manager，專注於用戶獲取、留存與精準分眾策略。她橫跨 CRM、CDP、MarTech 與資料工程團隊，能將第一方與第三方數據整合為可執行的行銷策略，真正做到「以用戶為核心」的精準溝通。
她曾主導跨部門 targeting roadmap，優化 CDP 資料使用效率，創造超過 200 萬美元成本節省。在 2024 巴黎奧運大型專案中，她即時優化行銷策略，成功將收視率提升 35%。她不只是「會做 campaign」，而是能從數據結構、流程設計到策略優化，全局思考如何讓行銷真正帶動商業成果。
除了企業端的實戰經驗，Isabelle 也經營 Podcast《菜鳥的職涯筆記》與 IG @marketer_isabelle，長期分享行銷職涯成長與自我定位思考。如果您希望理解「大型媒體公司如何用數據驅動行銷決策」，或想培養跨部門溝通與策略思維能力，Isabelle 將能帶您看見行銷在數據時代的進階樣貌，從執行者走向策略制定者。
徵求 Mentee 類型
她擅長將複雜的數據與組織溝通轉化為清晰的職涯路徑建議，特別適合主修行銷，想強化「數據思維」與 Martech 能力的學生，或是對用戶經營、客戶策略有興趣的新鮮人，或是想從傳統行銷轉型為數據驅動型的行銷職涯轉換者。
Marketing is no longer just creative — it’s measurable, precise, and user-centered.
Isabelle Chiang is Senior Manager of Audience Strategy at NBCUniversal, specializing in user acquisition, retention, and precision targeting. She works across CRM, CDP, MarTech, and data engineering teams, turning first- and third-party data into actionable marketing strategies.
Her achievements include:
• Leading cross-department targeting roadmap and optimizing CDP usage, saving over $2M
• Real-time marketing optimization during the 2024 Paris Olympics, boosting viewership by 35%
Isabelle approaches marketing holistically — from data architecture to process design to strategy optimization — ensuring campaigns deliver real business impact.
She also hosts the Podcast “菜鳥的職涯筆記” and shares career insights on IG @marketer_isabelle, helping professionals understand marketing strategy and career growth in the data era.
💡 Who should apply?
Isabelle is ideal for mentees who:
• Are marketing majors or early-career professionals wanting to strengthen data & MarTech skills
• Are curious about user strategy, audience segmentation, and precision marketing
• Want to shift from traditional marketing to data-driven decision making
If you want to move from execution to strategy in marketing, Isabelle will guide you to see the bigger picture.
✨ Make marketing measurable.
✨ Think strategically with data.
✨ Drive real business impact.